If your profile is on LinkedIn because you’re searching for a new job (or even your first job) there is something vital that you need to know in order to avoid sounding like the millions of other people doing the same thing. What that is, in simple terms, is overuse of the same adjectives or ‘buzzwords’
For example, if you write that you’re creative, innovative or responsible you’re using three words that have been used so much that a recent survey of 187 MILLION LinkedIn users put all 3 in their Top 10 list of most popular buzzwords. That means there’s a LOT of people using the same 3 words to describe themselves.
In effect, by using these buzzwords (and several others that are far too common) you’re doing nothing to make yourself sound unique, attractive or different from the rest. In fact, using these words can make you appear boring, bland, dull and ordinary, a few adjectives that you surely want to avoid if you’re trying to land a job offer.
When you post your profile to LinkedIn your goal should be to write something that makes you stand out from the crowd. Yes, by all means use some adjectives to pump a little life into what you write but, better still, instead of using the same tired buzzwords why not give an example of what you have done.
For instance, if you’re creative, write a line or two about how your creativity helped your last company. If you’re innovative describe how that trait paid off during a recent project. The objective on LinkedIn is not to wow readers with your inventive use of buzzwords but with your actual skills. (Assuming of course that you actually do have said skills.)
What most managers are looking for is real-world experience and honesty. If you have the experience then you really don’t need to wrap your profile in buzzwords but just talk about what it is that you’ve actually accomplished and let those accomplishments speak for themselves.
The Top 10 Buzzwords, by the way, are below. If you really are ‘creative’ then you should have no problem skipping over them and putting together a profile that defines who you are and what you can do without all the fluff.