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4 Tips For Brainstorming

One of the best ways to encourage creativity and generate new ideas from employees is to hold a brainstorming meeting.  In the process of brainstorming you should suspend any concerns about staying organized. The goal is to pour your thoughts onto paper without worrying about whether they make sense or how they fit together. Brainstorming is an essential part of good thinking, and it is also an essential part of coming to good decisions.

Brainstorming is a great way to come up with a lot of ideas that you would not be able to generate by just sitting down with a pen and paper. The intention of brainstorming is to leverage the collective thinking of the group, by engaging with each other, listening, and building on other ideas. Below are 4 tips for brainstorming.

1. Try to come up with several ideas at once. The nature of brainstorming is that new ideas expand upon other ideas that have already thought up. This combination helps the brain process complex strategies and structures, allowing you to develop an idea that is interesting, in-depth, and very valuable. Don’t be afraid of a bad idea, but don’t settle for just one good idea either. Always keep going!

2. Set aside dedicated time every day for idea development. One of the most difficult tasks that someone can place on themselves is to force an idea out in a certain amount of time. Instead of setting deadlines for yourself, set aside a portion of each day so that you can brainstorm ideas either by yourself or with people you trust.

3. Capture everything about an idea. Having an overarching idea is a good thing, but it won’t mean anything if you don’t put in the specific content that helps to develop that idea. These fine details are easy to forget, so don’t rely on your memory – use white boards, Post-It notes, napkins, the back of your hand – anything you can find to make sure a good concept doesn’t just float away.

4. Look for diversity to help brainstorm new ideas. There are four basic communication types which people have: dominators, informationalists, controllers, and supporters. Each type of person will approach an idea from a different perspective and offer unique implementation ideas on an overarching thought. If you can pull all four types of people into a brainstorming session, you’ll certainly come up with lots of good, implementable ideas!

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