Nowadays, technology has advanced up to a point where resumes are no longer given the importance these documents once had in the job seeking business. With the advent of the internet and the near 100% chance of an applicant being on Facebook or other social networking sites, employers now check the qualifications and credentials directly from these sites to get a better idea of what the person is all about and to help them make a decision whether to let them on board.
The average job seeker can use this to his advantage by forming an effective social media strategy. Mentioned below are the few things that you need to take care of.
1. Know your audience. there are different types of audiences on different social networking sites. The people following you on Twitter will generally not be the same people who are your Facebook friends. You should share personal status messages and photos only on Facebook and keep your messages on sites like Twitter and LinkedIn more professional-related. You would never know when an unwanted person takes peek at your profile. For example, if you post pictures of yourself drunk at the party you attended last Saturday night on your LinkedIn profile, it will most probably not be appreciated by your future bosses, but will be celebrated on Facebook by your friends.
2. Research. Make a list of the target companies that you wish to be a part of as an employee. Use social media to research those companies to know more about employee life there to help you make a more informed decisions about the respective companies. Twitter hashtags are a good tool to find jobs. For example if you are interested in arts, you can search for #artjobs. On sites like Technorati and Twellow, you can easily search for certain employees in different companies and get in contact with them. This way, the two of you will have some understanding even before you show up at the company asking for a job. You can also use this strategy to find out about your potential interviewer and research effective ways to break the ice.
3. Know your online profile. Keep in mind that your potential employer will most probably Google your name after looking at your resume before even thinking about calling you up for an interview. You can be a step ahead be Googling yourself and making sure the search results show up exactly what you want them to about you. Visit Klout.com and check your “klout” score to have an idea how much influence you have and how engaged you are across different social media platforms. Another site is wefollow.com. It is basically a directory maintained by Twitter that lists users according to their shared interests and categories. Users have the option to add or remove themselves from certain categories or interests.
Remember that not everyone is fortunate enough to be working a job that they are pleased with and are enjoying. With a smart and effective social media strategy, you might just be able to land the perfect job for yourself.